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In 2004, This Old House decided to include a dedicated home theater in their featured project. They consulted with Goodwins High End in Boston, who urged them to specify ASC IsoWall for structural sound conditioning and soundproofing. The footage made it into an episode of "Inside This Old House" on the Arts & Entertainment Network.

That got the attention of the crew of This Old House and they zoomed in on soundproofing. New information about construction and remodeling is important, especially when it comes to the concept of "High End Soundproofing".